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SCIENTIFIC CURRICULUM VITAE

I. GENERAL INFORMATION

- Full name: PHAM, THI LAN HUONG               

- Gender: Female

- Date of birth: 19/12/1971                                        

- Place of birth: Bac Thai, Vietnam

- Hometown: Dien Trung, Dien Ban, Quang Nam, Vietnam

- Ethnic group: Kinh

- Highest education level: PhD                                   - Year of graduation: 2003 in France

- Academic title: Associate Professor                         - Year of promotion: 2015

- Position: Dean of Marketing Faculty                       - Year of promotion: 2014

- Working address: Faculty of Marketing, University of Economics - The University of Danang

- Working phone number: 84 511 3525359               - Mobile phone number: 0988 253 990

- Email: phamthilanhuong@due.edu.vn
II. EDUCATION

1. Undergraduate education

- Bachelor of Tourism Economics

Training institution: University of Economics – The University of Danang (Vietnam)

Year of graduation: 1994

2. Postgraduate education

- Master of Sciences of Management, specialized in Marketing                   

Training institution: The University of Pierre-Mendès France (Grenoble, France)

Year of graduation: 1998

- PhD in Sciences of Management, specialized in Marketing                                               

Training institution: The University of Pierre-Mendès France (Grenoble, France)

Year of graduation: 2003

Thesis: “Country of origin effect and advertising effectiveness in Vietnam”

3. Foreign language

- French (Usage level: Speaking, Reading, Writing)

- English (Usage level: Speaking, Reading, Writing)

4. Research and teaching areas:

- Product branding and place branding

- Consumer behavior

- Marketing communication

- Marketing strategy

- Tourism Marketing

- Social Marketing

 

III. WORK EXPERIENCE

 

Time

Workplace

Task

1994 - 2010

University of Economics

Lecturer

2010 - 11/2014

University of Economics

Lecturer, Head of Marketing Division, Faculty of Business Administration

12/2014 - Present

University of Economics

Lecturer, Dean of Faculty of Marketing

 

IV. RESEARCH EXPERIENCE

 

1. Research grants

No.

Research title

Duration

Grant level

Responsibility

1

Building marketing strategy for attracting local and foreign investment to Da Nang city.

 

2007-2009

Vietnamese Ministry of Education

Principle investigator

2

Service quality toward customer satisfaction at joint-stock commercial banks  in Da Nang.

 

2009-2011

Vietnamese Ministry of Education

Member

3

Positioning of local brand for Da Nang city.

2006-2007

University of Danang

Principle investigator

4

Influence of store environment on buying emotion at supermarkets in Da Nang city.

 

2011-2012

University of Danang

Principle investigator

5

Impact of brand experience on brand relationship – An application in retailing industry

 

2015-2016

University of Danang

Principle investigator

 

2. Publication – Text books and reference books

No.

Book title

Type

Publisher & Year of publishing

Number of authors

Role

1

Consumer behavior

 

Text book

Finance Publisher, 2011

3

Co-author

2

Brand management

 

Text book

Finance Publisher, 2014

3

Principle author

3

The role of buying emotion in the relationship between store environment and approach behavior

 

Reference

Da Nang Publisher, 2014

1

Principle author

4

Customer satisfaction – Case of banking service in Da Nang

 

Reference

Da Nang Publisher, 2014

2

Principle author

5

Tourist destination image and the role of information source: An application to Da Nang

 

Reference

Da Nang Publisher, 2014

2

Member

 

3. Publication – Research papers

No.

Paper title

Year

Journal

1.          

Influence of brand experience on brand loyalty in fashion retail industry

 

2016

Journal of Economic Development (ISSN 1859-1124), Vol. 27(3), March, 2016

2.          

Comparative study of two tourists destinations in Central Region: Hoi An and Hue

 

2016

Journal of Economics and Development (ISSN 1859-0012), Vol. 223, January/2016

3.          

Relationship Marketing Strategy for finance service in context of business-to-business marketing

2016

Conference ‘’ Marketing Training and Research, Pricing in Việt Nam’’, National Economics University Ha Noi, March, 2016

4.          

Perception of food safety in Da Nang city

 

2105

National Conference ‘’Supply chain for safety foods in the big cities in Viet Nam’’, National Economics University Ha Noi,, December, 2015

5.          

Cognitive and emotional image: A comparison research on the two tourism destinations Da Nang and Nha Trang

 

2015

Journal of Economic Development (ISSN 1859-1124), vol 26(2).

6.          

Influence of reference group on smartphone buying decision

 

2015

Journal of Economics and Development (ISSN 1859-0012), vol 213(2).

7.          

A study of destination brand personality for Da Nang tourism

2014

Journal of Economic Development (ISSN 1859-1116), vol 221.

8.          

Measuring customer-based brand equity in Da Nang’s banking industry

 

 2014

 

Journal of Economics and Development (ISSN 1859-0012), vol 200(2).

9.          

Effect of store image on attitude toward private labels

 

2014

Journal of Economic Research (ISSN 0866-7489), vol 4(431).

10.      

Predicting green buying intention of young consumers: Influence of cultural and psychological factors

 

2014

 

Journal of Economics and Development (ISSN 1859-0012), vol 200.

11.      

Impact of COO image on perceived quality and brand personality

 

2014

Journal of Economic Development (ISSN 1859-1124), vol 285.

12.      

Factors influencing young consumer’s attitude toward SMS advertising

 

2014

Journal of Economic Development (ISSN 1859-1124), vol 286.

13.      

Factors influencing capital cost: experiment study at the real estate companies in Vietnamese stock exchange

 

2013

Journal of Economics and Development (ISSN 1859-0012), vol. 198 (2)

14.      

Managerial and marketing challenges in building collective brand based on origins of agricultural products

 

2013

 

Journal of Economics and Development (ISSN 1859-0012), vol 197(1).

15.      

Application of Echtner and Richie model to measure brand destination image – Case of international tourists in Da Nang

 

2014

Journal of Commerce Science (ISSN 1859-3666), vol 71.

16.      

From customer orientation to social orientation: Major forces impacting on the evolution of Marketing thoughts

 

2014

 

Journal of Commerce Science (ISSN 1859-3666), vol 70.

17.      

Influence of store environment and buying emotion on approach behavior

 

2012

 

Journal of Science and Technology (ISSN 1859-1531), vol 12(61)(3).

18.      

Influence of self-image congruence on consumer’s attitude and buying intention toward brand: An application in automobile industry

 

2013

 

Journal of Science and Technology (ISSN 1859-1531), vol 7(68).

19.      

Building reputation for Vietnamese’s exported coffee based on geography identification approach

 

2012

 

Journal of Science and Technology (ISSN 1859-1531), vol 9(58).

20.      

Challenges and disadvantages of building country brand in developing countries.

 

2007

 

Journal of Science and Technology (ISSN 1859-1531), vol 5(22).

21.      

Perception of professional skills of students in the major of Marketing Management at Da Nang University of Economics

 

2010

 

Journal of Science and Technology (ISSN 1859-1531), vol 5(40).

22.      

Factors influencing impulsive buying behavior

 

2014

 

Journal of Economics and Estimation (ISSN 0866-7120), vol 6.

23.      

Need of practical education tours for children in Da Nang

 

2014

 

Journal of Economics and Estimation (ISSN 0866-7120), vol 7.

24.      

Selecting strategic business industry groups for Da Nang hi-tech industrial park

 

2014

Journal of Economics and Estimation (ISSN 0866-7120), vol 12.

25.      

A discussion on measuring customer-based brand equity in business services

 

2014

Proceeding of Conference of Management and Business 2014 (COMB2014), University of Economics – The University of Da Nang.

 

Confirmation by

the institution

 

 

Da Nang, september, 20, 2016

Writer

 

 

PHAM Thi Lan Huong

 

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