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Số người truy cập: 106,964,085 |
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PPhD. Student in
Marketing management, College of Management, Yuan Ze University, Taiwan
(2013-now)
Address : 135 Yuan Dong
Road, ChungLi, TaoYuan, Taiwan R.O.C
Office : Marketing Management
Dept, University of Economics, University of Da Nang, Vietnam
Birthday: 16/04/1984 in Quang Nam Province, Vietnam
Phone : +84-906.526.808(VN);
+886-918.566.356 (TW)
Email : phamngocai@gmail.com
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Research Area: service quality, empowerment in service organization,
leisure pattern of immigrant women, consumer co-creation
Teaching: marketing
management (UG level), marketing channel (UG level), consumer behavior (UG
level), marketing research (UG level).
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Research Paper:
Pham, N.A Jessie; Chiang, Lanlung Luke (2016), Investigate the antecedents
and consequences of consumer’s psychological reactance towards online
advertising – a study in tourism context. Northeast Decision Sciences Institute
2016 Annual Conference. Best paper Presentation Award. Alexandria, VA.Pham et al., (2013). Entry strategy into China
natural Soap-Bath-Skincare (SBS) Market. The case study of Yuan Soap of Taiwan.
2nd award of YZU student paper competition in strategic management. College
of Management, Yuan Ze UniversityNguyen. B.T; Pham. N.A (2012); The effects of empowerment and employee satisfaction on the perception of customer service quality of commercial banks in DaNang city (2012), Monthly Bulletin of the Institute Research of Science and Technology of Da Nang University, ISSN1859-1531, vol 1(50), p144-150Le. T.G; Nguyen. X.L; Nguyen. Q.T; Pham. N.A
(2011): Marketing Management: A value-based approach (Vietnamese edition). ISBN:
5102262246488
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5. Pham. N. A. (2009). A research on leisure activities
and life satisfaction of women immigrant in Taiwan. Master Thesis of Leisure
and Hospitality, Southern Taiwan University.6. Pham. N.A. (2006). Forming competitive strategies
of Viettel Telecom Coporation in Vietnam Telecommunication Industry. Final year
project in Marketing Major Submission, Bachelor Degree of Da Nang University of
Economics.
7. Pham. N.A (2003). A study
of Customer Satisfaction of Petrolimex Brand in Consumer Gasoline Market in Da
Nang City, Vietnam. Funded by Petrolimex Corp, VietNam
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