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Số người truy cập: 75,104,053

PPhD. Student in Marketing management, College of Management, Yuan Ze University, Taiwan (2013-now)

Address   : 135 Yuan Dong Road, ChungLi, TaoYuan, Taiwan R.O.C

Office  : Marketing Management Dept, University of Economics, University of Da Nang, Vietnam

Birthday: 16/04/1984 in Quang Nam Province, Vietnam

Phone      : +84-906.526.808(VN); +886-918.566.356 (TW)

Email      : phamngocai@gmail.com

Research Area: service quality, empowerment in service organization, leisure pattern of immigrant women, consumer co-creation

Teaching: marketing management (UG level), marketing channel (UG level), consumer behavior (UG level), marketing research (UG level).

Research Paper:

  • Pham, N.A Jessie; Chiang, Lanlung Luke (2016), Investigate the antecedents and consequences of consumer’s psychological reactance towards online advertising – a study in tourism context. Northeast Decision Sciences Institute 2016 Annual Conference. Best paper Presentation Award. Alexandria, VA.
  • Pham et al., (2013). Entry strategy into China natural Soap-Bath-Skincare (SBS) Market. The case study of Yuan Soap of Taiwan. 2nd award of YZU student paper competition in strategic management. College of Management, Yuan Ze University
  • Nguyen. B.T; Pham. N.A (2012); The effects of empowerment and employee satisfaction on the perception of customer service quality of commercial banks in DaNang city (2012), Monthly Bulletin of the Institute Research of Science and Technology of Da Nang University, ISSN1859-1531, vol 1(50), p144-150
  • Le. T.G; Nguyen. X.L; Nguyen. Q.T; Pham. N.A (2011): Marketing Management: A value-based approach (Vietnamese edition). ISBN: 5102262246488

  • 5. Pham. N. A. (2009). A research on leisure activities and life satisfaction of women immigrant in Taiwan. Master Thesis of Leisure and Hospitality, Southern Taiwan University.

    6. Pham. N.A. (2006). Forming competitive strategies of Viettel Telecom Coporation in Vietnam Telecommunication Industry. Final year project in Marketing Major Submission, Bachelor Degree of Da Nang University of Economics.

    7. Pham. N.A (2003). A study of Customer Satisfaction of Petrolimex Brand in Consumer Gasoline Market in Da Nang City, Vietnam. Funded by Petrolimex Corp, VietNam

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    Địa chỉ: 41 Lê Duẩn Thành phố Đà Nẵng
    Điện thoại: (84) 0236 3822 041 ; Email: dhdn@ac.udn.vn