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Số người truy cập: 75,015,735

Fullname:        TRUONG, THI VAN ANH
Email:              vananhtt@due.edu.vn 




Education background

  • Ph.D. in Business Administration (Japanese Management), Yokohama National University,  Yokohama city, Japan (2020)
  • Master of Business Administration, Shute University – Kaohsiung County, Taiwan (June, 2013)
  • Bachelor of Economics in International Business Administration, University of Economics – The University of Danang, Danang City, Vietnam (August, 2008)
  • Certificate of Sales representative, MIT Institute and University of Economics – The University of Danang (UE-UD), Danang City, Vietnam (January, 2008)

Work Experience

Vice Director:      June, 2016 – September, 2017 
                                          IT & Communication Center, University of Economics

Lecturer:              September, 2008 – present

                                         University of Economics – The University of Danang, Danang, Vietnam

  • Themes: Customer Relationship Management (CRM), The Principles of Marketing, Electronic marketing (e-marketing), Place Branding
  • Leader in Communication Team of Marketing Faculty (August 2015-June 2016), some communication projects of UE-UD
  • Collaborator of “Vietnam traditional family in Quang Ngai” project (theoretical background)
  • Supervisor of collaboration program between Commerce & Tourism Faculty and ERIPT, supervisor of Danang Social Security research by UE-UD
  • Assistant of MUTRAP in documentary translation, assistant of “Local Specialties” project, Danang Citi-gaz project in collecting and handling data
  • Suppoter for Student Assistance Office within 3 months (loan confirmation, lower tuition confirmation for poor-household students, official correspondence, diplomas of in-service system students)

 Public Relations and Marketing Specialist:              July, 2008 – September, 2008
         Vietnam Technological and Commercial Joint Stock Bank (TCB) - Danang Branch, Vietnam

  • Themes: Public Relationship, Content Marketing, Internal Communication
  • Evaluator for office relocation

Achievements

Study and research

  • Second Prize of “Students’Scientific Research”, awarded by Vietnam Education and Training Ministry, 2008
  • Second Prize of “Vietnam Technology Innovation – VIFOTEC”, awarded by Vietnam Foundation For Technology Innovation, 2008
  • Second Prize of “Students’ Scientific Research”, awarded by The University of Danang, 2008
  • Certificate for excellent performance, awarded by The university of Economics, 2015

 Other personal awards


  • “Vietnam Schoolgirls” title for excellent achievements, awarded by Ministry of Education and Training, Central Ho Chi Minh communist Youth Union, Vietnam Women’s Union, 2003

Publications

  • Van-Anh T. Truong, Cultural tourism and City branding in the connected age: The case of cities in Vietnam, Jurnal Pengurusan (UKM Journal of Management), ISSN 0127-2713, DOI: 10.17576/pengurusan-2020-58-01, Vol. 58, 3-14, 2020
  • Van-Anh T. Truong, Universities and cities: The role of Vietnam Higher Education Institutions in City Branding, Yokohama Journal of Social Sciences, Vol. 24 (Issue 3), 99-113 (363-377), 2020
  • Van-Anh T. Truong, Applying the Zaltman Metaphor Elicitation Technique on Understanding Place Image: Danang – the livable city of Vietnam in the minds of students, Journal of Asian Business and Economic Studies (DOI: 10.1108/JABES-02-2019-0013) 11st December 2019 
  • Van-Anh T. Truong, Cultural tourism and City branding in the connected age: The case of cities in Vietnam, Jurnal Pengurusan, ID AIBC-2018-016 (under peer reviewing)
  • Van-Anh T. Truong, Trang T. Le, The Role of Experiential Education in City Branding: The Field Trip in Son Tra mountain, Danang, Proceedings of the 2nd Asian Conference on Business and Economics Studies, Ho Chi Minh City Publishing House of Economics, ISBN: 978-604-922-768-4, pp. 19 Ho Chi Minh city, Vietnam, 13rd-14th September 2019
  • Van-Anh T. Truong, Ngoc B. Vu, Using Concept Mapping to Explore the Brand Association Network of a Higher Education Destination: The Case of Danang city, Vietnam, Proceedings of the International Conference on Business and Finance, Ho Chi Minh City Publishing House of Economics, ISBN 978-604-922-764-6, pp. 89-98 Ho Chi Minh city, Vietnam, 23rd August 2019
  • Le, V. H., & Truong, T. V. A. (2018). Xây dựng thương hiệu thành phố Đà Nẵng đối với các nhà đầu tư dựa trên chỉ số năng lực cạnh tranh cấp tỉnh. (Translated title: Branding Danang toward investors based on the Provincial Competitive Index), Tạp chí Khoa học Kinh tế (Journal of Economic Studies), 6(04), 1-6. Result from the Ministry level scientific project (B2016-DNA-14-TT)
  • Van-Anh T. Truong, Huong T. L. Pham, Cultural tourism and City branding in a Digital era: A Search Pattern Analysis of three tourist cities in Central Vietnam, Proceedings of the 2nd International conference Marketing in the Connected Age, Danang Publishing House, ISBN: 978-604-84-3471-7, pp. 173-185, Danang city, Vietnam, 6th October 2018
  • Van-Anh T. Truong, Thao-Nguyen D. Nguyen, Urban Heritage Image Based on Destination Brand Personality: The Case of Danang City, Vietnam, Proceedings of the 2nd International conference Marketing in the Connected Age, Danang Publishing House, ISBN: 978-604-84-3471-7, pp. 306-316, Danang city, Vietnam, 6th October 2018
  • Van-Anh T. Truong, City branding through online travel information search: cases of culture-led cities in Vietnam, Proceedings of Asian Conference on Business and Economics Studies, Ho Chi Minh City Publishing House of Economics, ISBN: 978-604-922-660-1, pp. 104-118, Ho Chi Minh city, Vietnam, 8th-9th September 2018
  • Pham Thi Lan Huong, Truong Dinh Quoc Bao, and Truong Thi Van Anh (2017), "Customer-oriented brand asset measurement: Application for bottled drinking water products in Danang market" at National conference: Marketing in Vietnam from Theory to Practice, ISBN: 978-604-65-3031-2, Labor-Social Publishing House, pp. 341-351.
  • Truong Thi Van Anh, Tran Van Vu (2016), "Influence of Public Administration Service quality on Customer Satisfaction at Danang Finance Department" at National Conference on Applied Statistics and Informatícs (NCASI), ISBN 978-604-84-1862-5, Danang Publishing House, pp. 401-413
  • Pham Thi Lan Huong, Truong Thi Van Anh, and Phan Hai (2016), "Online apparel service attributes: The case of giaybq.com.vn" at International Conference: Marketing in the Connected Ages (MICA), ISBN 978-604-84-1836-6, Danang Publishing House, pp. 300-310
  • Truong Thi Van Anh (2016), "Determinants of University choice of Vietnam high school students: The role of socializers" at International Conference: Marketing in the Connected Ages (MICA), ISBN 978-604-84-1836-6, Danang Publishing House, pp. 441-453
  • Truong Thi Van Anh (2013), "Determinants of Customer Relationship Management Performance in Electronic banking sector: The case of banks in Danang city, Vietnam", Master Thesis, saved at Shu-te university's library, Taiwan
  • Le Van Huy and Truong Thi Van Anh (2009), “Economic Association based on development of e-banking: TAM approach” at National Science Conference: Economic Association on Central and Highland Area, pp. 295-305
  • Le Van Huy and Truong Thi Van Anh (2008), “Model of e-banking in Vietnam” on Economics Studies Journal, No 7 (362), 48th Year, pp. 40-47
  • Le Van Huy and Truong Thi Van Anh (2008), “Developing Economics based on development of e-banking: approach way from TAM” at  Economic Association Science Convention – “Central Economic area in the Middle”, pp. 169-178
  • Truong Thi Van Anh (2004), “Mama” in “The half century of Southern Students on North (1954-2004)”, National Politics Publisher, pp. 354-356
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