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 Building Research Framework of Relationship Between Corporate Culture, Working Motivation and Employee’s Loyalty
Tác giả hoặc Nhóm tác giả: Bui Thi Minh Thu1, *, Le Nguyen Doan Khoi2 1Hanoi University of Home Affairs in Central, Quang Nam, Viet Nam 2Research Affairs Department - Technology Business Incubation Center, Can Tho University, Can Tho, Vietnam
Nơi đăng: Science Journal of Business and Management; Số: 2016; 4(5);Từ->đến trang: 144-149;Năm: 2016
Lĩnh vực: Kinh tế; Loại: Bài báo khoa học; Thể loại: Quốc tế
TÓM TẮT
Corporate culture currently has played very important role of creating intangible asset for determining a sustainable development of firms. Researches on corporate culture in the world have been grouped into two main directions: firstly focusing on managerial characteristics of cultural factor in business management. Second one emphasizes impact of cultural factors on employees of firms, especially firms with multi-culture environment. This paper follows the second direction, which studies effect of cultural factors on working motivation, and employee’s loyalty. Objective of this study is to build a research framework of relationship between corporate culture, working motivation and employee’s loyalty, applying for Vietnamese enterprises
ABSTRACT
Corporate culture currently has played very important role of creating intangible asset for determining a sustainable development of firms. Researches on corporate culture in the world have been grouped into two main directions: firstly focusing on managerial characteristics of cultural factor in business management. Second one emphasizes impact of cultural factors on employees of firms, especially firms with multi-culture environment. This paper follows the second direction, which studies effect of cultural factors on working motivation, and employee’s loyalty. Objective of this study is to build a research framework of relationship between corporate culture, working motivation and employee’s loyalty, applying for Vietnamese enterprises
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