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Tác giả hoặc Nhóm tác giả: Huong Nguye & Huy Duong
Nơi đăng: 3E Conference - ECSB Entrepreneurship Education Conference in Leeds, UK; Số: 4;Từ->đến trang: 00;Năm: 2016
Lĩnh vực: Giáo dục; Loại: Báo cáo; Thể loại: Quốc tế
Differing from the traditional approach of entrepreneurship education, where the curriculum focuses on “writing a business plan”, is a new approach for experiential entrepreneurship education, the Lean LaunchPad (LLP). LLP has been widely adopted in the U.S, especially in leading universities such as UC Berkeley, Stanford, CalTech and Princeton. LLP classes teach graduates how to build their startups by engaging their customer base in the design process, utilising agile development processes and developing a business model canvas. In 2013, Steve Blank, the method’s chief architect, concluded that undergraduates, as well as post-graduates and MBA students, are also able to reap the benefits of the classes offered, suggesting that undergraduates should not be underestimated[1]. Therefore, rather than an exclusive focus on graduates and MBA students, especially in the engineering field, it should be discussed where and how we can successfully implement LLP for undergraduates. Furthermore, LLP attracts a number of engineering students that have already established technology-based ideas, beginning to test these ideas and develop customer bases. This workshop therefore aims to discuss about the appropriateness of the LLP approach in teaching entrepreneurship for undergraduate programs, as well as a wider student body. Discussion may also be extended to other aspects relating to adopting the LLP in teaching entrepreneurship.
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