Thông tin chung
  English
  Đề tài NC khoa học
  Bài báo, báo cáo khoa học
  Hướng dẫn Sau đại học
  Sách và giáo trình
  Các học phần và môn giảng dạy
  Giải thưởng khoa học, Phát minh, sáng chế
  Khen thưởng
  Thông tin khác
  Tài liệu tham khảo
  Hiệu chỉnh
 
Số người truy cập: 108,366,696

 Enhancing customer retail loyalty and eWOM behavior through smart retail technology?
A case study in the Vietnamese retail sector
Tác giả hoặc Nhóm tác giả: Le Thi Bich Ngoc, Tran Thi Anh Nhi
Nơi đăng: The 10th International Conference on Management and Business (COMB-2023); Số: 10;Từ->đến trang: 342;Năm: 2023
Lĩnh vực: Chưa xác định; Loại: Báo cáo; Thể loại: Quốc tế
TÓM TẮT
Because of the fast-growing of SRT in the digital era, the retail sector also has a transformation in the way of interacting with customers and day-to-day activities. This study thus employs the value-based adoption model to investigate customer retail loyalty and eWOM behavior after experiencing the SRT through the customers’ value-based perspective that may be neglected in prior studies. A total of 515 survey data were collected and analyzed. By considering the customers’ perception of SRT in both benefits and sacrifices aspects which shape customers’ perceived value of SRT, findings show that the customers’ perceived value of SRT has a positive relationship with retail store loyalty and eWOM behavior of customers
ABSTRACT
Because of the fast-growing of SRT in the digital era, the retail sector also has a transformation in the way of interacting with customers and day-to-day activities. This study thus employs the value-based adoption model to investigate customer retail loyalty and eWOM behavior after experiencing the SRT through the customers’ value-based perspective that may be neglected in prior studies. A total of 515 survey data were collected and analyzed. By considering the customers’ perception of SRT in both benefits and sacrifices aspects which shape customers’ perceived value of SRT, findings show that the customers’ perceived value of SRT has a positive relationship with retail store loyalty and eWOM behavior of customers
© Đại học Đà Nẵng
 
 
Địa chỉ: 41 Lê Duẩn Thành phố Đà Nẵng
Điện thoại: (84) 0236 3822 041 ; Email: dhdn@ac.udn.vn