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 Consumer expectations towards Social responsibility of Multinational enterprises - A case study of Vietnam
Tác giả hoặc Nhóm tác giả: Tạ Nguyệt Phương; Nguyễn Thị Minh Tâm
Nơi đăng: Tạp chí Kinh tế và Quản trị Kinh doanh; Số: 29;Từ->đến trang: 32-51;Năm: 2024
Lĩnh vực: Kinh tế; Loại: Bài báo khoa học; Thể loại: Trong nước
TÓM TẮT
ABSTRACT
Vietnam has witnessed increasing inflows of foreign direct investment in recent years, highlighting its concerted efforts to attract foreign capital . While this influx drives technological advancement and job creation, concerns persist regarding corporate social responsibility and its environmental impacts. The scarcity of research on Vietnamese consumer perspectives of corporate social responsibility highlights the critical need to address this gap, particularly amidst the escalating importance of corporate social responsibility globally. This study aimed to identify Vietnamese consumers' expectations regarding multinational enterprises' social responsibility and assess their impacts on consumers’ support for socially responsible businesses. Data from 240 respondents in Danang were analyzed quantitatively. The results revealed that Vietnamese consumers' expectations for corporate social responsibility of multinational enterprises could be categorized into four factors, ranked in terms of expectation level from high to low: Economic, Ethical, Legal, and Philanthropic responsibility. These expectations varied according to respondents' gender, education level, income, and living areas. The study also demonstrated that expectations related to Economic, Philanthropic, and Ethical responsibility had a positive influence on consumers' willingness to support the socially responsible activities of multinational enterprises. These findings have significant implications for multinational enterprises in terms of future development.
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