Thông tin chung
  English
  Đề tài NC khoa học
  Bài báo, báo cáo khoa học
  Hướng dẫn Sau đại học
  Sách và giáo trình
  Các học phần và môn giảng dạy
  Giải thưởng khoa học, Phát minh, sáng chế
  Khen thưởng
  Thông tin khác
  Tài liệu tham khảo
  Hiệu chỉnh
 
Số người truy cập: 107,408,688

 The roles of physical and social environments on the behavioural intention of passengers to reuse and recommend bus systems
Tác giả hoặc Nhóm tác giả: Duy Quy Nguyen-Phuoc, Diep Ngoc Su, Teron Nguyen, Nguyen S. Vo, Anh Thi Phuong Tran, Lester W. Johnson.
Nơi đăng: Travel Behaviour and Society; Số: 27;Từ->đến trang: 162-172;Năm: 2022
Lĩnh vực: Khoa học; Loại: Bài báo khoa học; Thể loại: Quốc tế
TÓM TẮT
The service environment has been considered to be an important factor contributing to customer loyalty towards a service in the context of marketing; however, very few studies have provided an understanding of the linkage between such factors in the literature of behaviour towards public transport services. Consequently, this study develops a comprehensive model to explain the relationships between service atmosphere, suitable behaviours of other passengers, passenger-passenger interactions, and experience quality on the behavioural intention of passengers to reuse and recommend bus services, as well as the interrelationship among these constructs. Data was gathered through a face-to-face questionnaire survey of 910 bus passengers in two Vietnamese cities over the two months of September and October 2019. Structural equation modelling (SEM) was used to investigate the research gaps, with the findings providing important insights into the strength and significance of the hypothesised model relationships. The study also offers practical suggestions for public transport providers to enhance passenger loyalty by improving their understanding of the roles of physical and social environments and experience quality.
ABSTRACT
The service environment has been considered to be an important factor contributing to customer loyalty towards a service in the context of marketing; however, very few studies have provided an understanding of the linkage between such factors in the literature of behaviour towards public transport services. Consequently, this study develops a comprehensive model to explain the relationships between service atmosphere, suitable behaviours of other passengers, passenger-passenger interactions, and experience quality on the behavioural intention of passengers to reuse and recommend bus services, as well as the interrelationship among these constructs. Data was gathered through a face-to-face questionnaire survey of 910 bus passengers in two Vietnamese cities over the two months of September and October 2019. Structural equation modelling (SEM) was used to investigate the research gaps, with the findings providing important insights into the strength and significance of the hypothesised model relationships. The study also offers practical suggestions for public transport providers to enhance passenger loyalty by improving their understanding of the roles of physical and social environments and experience quality.
© Đại học Đà Nẵng
 
 
Địa chỉ: 41 Lê Duẩn Thành phố Đà Nẵng
Điện thoại: (84) 0236 3822 041 ; Email: dhdn@ac.udn.vn