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Số người truy cập: 107,018,343

 IMPACT OF TOTAL QUALITY MANAGEMENT APPROACHES IN RETAINING AND INCREASING CUSTOMER SATISFACTION
Tác giả hoặc Nhóm tác giả: L. P. L. Cavaliere, N. Maurya, N. Gupta, M. Naved and V. H. Cuong
Nơi đăng: Vidyabharati International Interdisciplinary Research Journal; Số: ISSN 2319-4979;Từ->đến trang: 355-361;Năm: 2021
Lĩnh vực: Kinh tế; Loại: Bài báo khoa học; Thể loại: Quốc tế
TÓM TẮT
A comprehensive study of total quality management has been made in this research, alongside discussions being presented based on a number of related procedures and principles. Alongside providing a definite knowledge gap that has been identified, a definite research aim and a number of related objectives have been presented. The concept of total quality management has been discussed in detail, while mentioning key factors of TQM that affect customer retention and satisfaction aspects. A conclusive research design has been followed, alongside a secondary qualitative data collection method being conducted. As per data analysis, thematic analysis approach has been undertaken in accordance with the provided research objectives, alongside relevant secondary data to support such. Finally, a thorough discussion has been made that highlights the key findings as per the analysis, followed by a conclusive report
ABSTRACT
A comprehensive study of total quality management has been made in this research, alongside discussions being presented based on a number of related procedures and principles. Alongside providing a definite knowledge gap that has been identified, a definite research aim and a number of related objectives have been presented. The concept of total quality management has been discussed in detail, while mentioning key factors of TQM that affect customer retention and satisfaction aspects. A conclusive research design has been followed, alongside a secondary qualitative data collection method being conducted. As per data analysis, thematic analysis approach has been undertaken in accordance with the provided research objectives, alongside relevant secondary data to support such. Finally, a thorough discussion has been made that highlights the key findings as per the analysis, followed by a conclusive report
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