SCIENTIFIC CURRICULUM
VITAE
I. GENERAL
INFORMATION
- Full name: PHAM,
THI LAN HUONG
- Gender: Female
- Date of birth: 19/12/1971
- Place of birth: Bac Thai, Vietnam
- Hometown:
Dien Trung, Dien Ban, Quang Nam, Vietnam
- Ethnic group: Kinh
- Highest education level: PhD -
Year of graduation:
2003 in France
- Academic title: Associate Professor -
Year of promotion:
2015
- Position:
Dean of Marketing Faculty -
Year of promotion: 2014
- Working address: Faculty of Marketing, University
of Economics - The University of Danang
- Working phone number: 84 511 3525359 - Mobile phone number: 0988 253
990
- Email: phamthilanhuong@due.edu.vn
II. EDUCATION
1.
Undergraduate education
- Bachelor of Tourism Economics
Training institution: University of
Economics – The University of Danang (Vietnam)
Year of graduation: 1994
2.
Postgraduate education
- Master of Sciences of Management,
specialized in Marketing
Training institution: The University of Pierre-Mendès
France (Grenoble, France)
Year of graduation: 1998
- PhD in Sciences of Management,
specialized in Marketing
Training institution: The University of Pierre-Mendès
France (Grenoble, France)
Year of graduation: 2003
Thesis: “Country of origin effect and
advertising effectiveness in Vietnam”
- Associate Professor in 2015
- Senial Lecturer in 2016
3.
Foreign language
- French (Usage level: Speaking, Reading,
Writing)
- English (Usage level: Speaking, Reading,
Writing)
4.
Research and teaching areas:
- Product branding and place branding
- Consumer behavior
- Marketing communication
- Marketing strategy
- Tourism Marketing
- Social Marketing
III. WORK EXPERIENCE
|
Time
|
Workplace
|
Task
|
|
1994
- 2010
|
University
of Economics
|
Lecturer
|
|
2010
- 11/2014
|
University
of Economics
|
Lecturer, Head of Marketing
Division, Faculty of Business Administration
|
|
12/2014
- Present
|
University
of Economics
|
Lecturer, Dean of Faculty of
Marketing
|
IV. RESEARCH EXPERIENCE
1.
Research grants
|
No.
|
Research title
|
Duration
|
Grant level
|
Responsibility
|
|
1
|
Building
marketing strategy for attracting local and foreign investment to Da Nang
city.
|
2007-2009
|
Vietnamese
Ministry of Education
|
Principle
investigator
|
|
2
|
Service quality toward customer satisfaction at joint-stock commercial
banks in Da Nang.
|
2009-2011
|
Vietnamese
Ministry of Education
|
Member
|
|
3
|
Positioning of
local brand for Da Nang city.
|
2006-2007
|
University
of Danang
|
Principle
investigator
|
|
4
|
Influence of store environment on
buying emotion at supermarkets in Da Nang city.
|
2011-2012
|
University
of Danang
|
Principle
investigator
|
|
5
|
Impact of brand experience on brand
relationship – An application in retailing industry
|
2015-2016
|
University
of Danang
|
Principle
investigator
|
2.
Publication – Text books and reference books
|
No.
|
Book title
|
Type
|
Publisher & Year of publishing
|
Number of authors
|
Role
|
|
1
|
Consumer
behavior
|
Text book
|
Finance Publisher, 2011
|
3
|
Co-author
|
|
2
|
Brand
management
|
Text book
|
Finance Publisher, 2014
|
3
|
Principle author
|
|
3
|
The role
of buying emotion in the relationship between store environment and approach
behavior
|
Reference
|
Da Nang Publisher, 2014
|
1
|
Principle author
|
|
4
|
Customer
satisfaction – Case of banking service in Da Nang
|
Reference
|
Da Nang Publisher, 2014
|
2
|
Principle author
|
|
5
|
Tourist
destination image and the role of information source: An application to Da
Nang
|
Reference
|
Da Nang Publisher, 2014
|
2
|
Member
|
3.
Publication – Research papers
|
No.
|
Paper title
|
Year
|
Journal
|
|
1.
|
Influence of brand
experience on brand loyalty in fashion retail industry
|
2016
|
Journal
of Economic Development (ISSN 1859-1124), Vol. 27(3), March, 2016
|
|
2.
|
Comparative study of
two tourists destinations in Central Region: Hoi An and Hue
|
2016
|
Journal
of Economics and Development (ISSN 1859-0012), Vol. 223, January/2016
|
|
3.
|
Relationship Marketing
Strategy for finance service in context of business-to-business marketing
|
2016
|
Conference
‘’ Marketing Training and Research, Pricing in Việt Nam’’, National Economics
University Ha Noi, March, 2016
|
|
4.
|
Perception of food
safety in Da Nang city
|
2105
|
National
Conference ‘’Supply chain for safety foods in the big cities in Viet Nam’’,
National Economics University Ha Noi,, December, 2015
|
|
5.
|
Cognitive and emotional
image: A comparison research on the two tourism destinations Da Nang and Nha
Trang
|
2015
|
Journal
of Economic Development (ISSN 1859-1124), vol 26(2).
|
|
6.
|
Influence of reference
group on smartphone buying decision
|
2015
|
Journal
of Economics and Development (ISSN 1859-0012), vol 213(2).
|
|
7.
|
A study of destination
brand personality for Da Nang tourism
|
2014
|
Journal
of Economic Development (ISSN 1859-1116), vol 221.
|
|
8.
|
Measuring customer-based
brand equity in Da Nang’s banking industry
|
2014
|
Journal
of Economics and Development (ISSN 1859-0012), vol 200(2).
|
|
9.
|
Effect of store image
on attitude toward private labels
|
2014
|
Journal
of Economic Research (ISSN 0866-7489), vol 4(431).
|
|
10.
|
Predicting green
buying intention of young consumers: Influence of cultural and psychological
factors
|
2014
|
Journal
of Economics and Development (ISSN 1859-0012), vol 200.
|
|
11.
|
Impact of COO
image on perceived quality and brand personality
|
2014
|
Journal
of Economic Development (ISSN 1859-1124), vol 285.
|
|
12.
|
Factors
influencing young consumer’s attitude toward SMS advertising
|
2014
|
Journal
of Economic Development (ISSN 1859-1124), vol 286.
|
|
13.
|
Factors
influencing capital cost: experiment study at the real estate companies in
Vietnamese stock exchange
|
2013
|
Journal
of Economics and Development (ISSN 1859-0012), vol. 198 (2)
|
|
14.
|
Managerial and
marketing challenges in building collective brand based on origins of
agricultural products
|
2013
|
Journal
of Economics and Development (ISSN 1859-0012), vol 197(1).
|
|
15.
|
Application of
Echtner and Richie model to measure brand destination image – Case of
international tourists in Da Nang
|
2014
|
Journal
of Commerce Science (ISSN 1859-3666), vol 71.
|
|
16.
|
From customer
orientation to social orientation: Major forces impacting on the evolution of
Marketing thoughts
|
2014
|
Journal
of Commerce Science (ISSN 1859-3666), vol 70.
|
|
17.
|
Influence of store
environment and buying emotion on approach behavior
|
2012
|
Journal
of Science and Technology (ISSN 1859-1531), vol 12(61)(3).
|
|
18.
|
Influence of self-image
congruence on consumer’s attitude and buying intention toward brand: An
application in automobile industry
|
2013
|
Journal
of Science and Technology (ISSN 1859-1531), vol 7(68).
|
|
19.
|
Building
reputation for Vietnamese’s exported coffee based on geography identification
approach
|
2012
|
Journal
of Science and Technology (ISSN 1859-1531), vol 9(58).
|
|
20.
|
Challenges and
disadvantages of building country brand in developing countries.
|
2007
|
Journal
of Science and Technology (ISSN 1859-1531), vol 5(22).
|
|
21.
|
Perception of
professional skills of students in the major of Marketing Management at Da
Nang University of Economics
|
2010
|
Journal
of Science and Technology (ISSN 1859-1531), vol 5(40).
|
|
22.
|
Factors influencing impulsive
buying behavior
|
2014
|
Journal
of Economics and Estimation (ISSN 0866-7120), vol 6.
|
|
23.
|
Need of practical
education tours for children in Da Nang
|
2014
|
Journal
of Economics and Estimation (ISSN 0866-7120), vol 7.
|
|
24.
|
Selecting
strategic business industry groups for Da Nang hi-tech industrial park
|
2014
|
Journal
of Economics and Estimation (ISSN 0866-7120), vol 12.
|
|
25.
|
A discussion on
measuring customer-based brand equity in business services
|
2014
|
Proceeding
of Conference of Management and Business 2014 (COMB2014), University of
Economics – The University of Da Nang.
|
|
Confirmation
by
the
institution
|
Da Nang, september, 20,
2016
Writer
PHAM
Thi Lan Huong
|
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doctors who prescribe naltrexone open naloxone challenge
