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 Antecedents and consequences of the initial consumer trust in the context of mobile payment in Vietnam
Tác giả hoặc Nhóm tác giả: Dang Thi Thu Trang
Nơi đăng: International Conference For Young Researchers In Economics And Business, ICYREB 2017; Số: 1;Từ->đến trang: 398-406;Năm: 2017
Lĩnh vực: Kinh tế; Loại: Báo cáo; Thể loại: Quốc tế
TÓM TẮT
Vietnam, like the rest of the world, is now standing on the brink of a technological revolution that will fundamentally change the way we live, work. For this revolution, the technologies such as virtual reality, Internet of Things, 3D printing, big data, and artificial intelligence are applied to all areas of socio-economic life, including the banking industry in general as well as the mobile payments in particular. This article aims to explore the antecedents and consequences of the initial trust in the context of mobile payment in Vietnam. Establishing four focus group sessions and twenty semi-structured individual interviews collected the empirical data for this explorative study. The results show that the reputation of service provider of mobile payment, the reputation of mobile payment vendor, structural assurance, service quality, perceived ease of use and perceived risk influence the initial consumer trust. Results also suggest that initial trust and perceived usefulness affect the intention to use mobile payment. We believe that this paper will have implications for banks managers, policymakers and consumers. Therefore, this subject not only offers interesting perspectives in terms of development strategies of mobile payment in Vietnam but also offers suggestions for future research.
ABSTRACT
Vietnam, like the rest of the world, is now standing on the brink of a technological revolution that will fundamentally change the way we live, work. For this revolution, the technologies such as virtual reality, Internet of Things, 3D printing, big data, and artificial intelligence are applied to all areas of socio-economic life, including the banking industry in general as well as the mobile payments in particular. This article aims to explore the antecedents and consequences of the initial trust in the context of mobile payment in Vietnam. Establishing four focus group sessions and twenty semi-structured individual interviews collected the empirical data for this explorative study. The results show that the reputation of service provider of mobile payment, the reputation of mobile payment vendor, structural assurance, service quality, perceived ease of use and perceived risk influence the initial consumer trust. Results also suggest that initial trust and perceived usefulness affect the intention to use mobile payment. We believe that this paper will have implications for banks managers, policymakers and consumers. Therefore, this subject not only offers interesting perspectives in terms of development strategies of mobile payment in Vietnam but also offers suggestions for future research.
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