| Customer Trust and Purchase Intention: How Do Primary Website Service
Quality Dimensions Matter in the Context of Luxury Hotels in Vietnam (DOI: 10.4018/IJESMA.2019010101) |
| Tác giả hoặc Nhóm tác giả: Le Van Huy; Nguyen Huu Thai Thinh; Long Pham; Cindy Strickler |
| Nơi đăng: International Journal of E-Services and Mobile Applications (SCOPUS); Số: 11 (1);Từ->đến trang: 1-23;Năm: 2019 |
| Lĩnh vực: Kinh tế; Loại: Bài báo khoa học; Thể loại: Quốc tế |
| TÓM TẮT |
| With the continuous development of information technology, websites play
an important role in businesses, especially hotels. Websites can bring
great benefits to hotels. Measuring website service quality is still the
main concern of hotel managers. This article analyzes the impact of
website service quality dimensions on customer trust and purchase
intentions for hotels. A total of 571 responses were collected among
tourists at 4-5-star hotels in Vietnam. The results indicated that there
are positive relationships between the dimensions of website service
quality, customer trust and purchase intentions. Implications were
discussed to improve website service quality in order to increase
customer trust and purchase intentions. |
| ABSTRACT |
| With the continuous development of information technology, websites play
an important role in businesses, especially hotels. Websites can bring
great benefits to hotels. Measuring website service quality is still the
main concern of hotel managers. This article analyzes the impact of
website service quality dimensions on customer trust and purchase
intentions for hotels. A total of 571 responses were collected among
tourists at 4-5-star hotels in Vietnam. The results indicated that there
are positive relationships between the dimensions of website service
quality, customer trust and purchase intentions. Implications were
discussed to improve website service quality in order to increase
customer trust and purchase intentions. |
| [ 2018\2018m011d01_14_33_7customer-trust-and-purchase-intention_-how-do-primary-website-service-quality-dimensions-matter-in-the-context-of-luxury-hotels-in-vietnam.pdf ] |
