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 Technology readiness and satisfaction in Vietnam's luxury hotel
Tác giả hoặc Nhóm tác giả: Le Van Huy; Pham Thi Hoan Nguyen; Pham Long; Ronald Berry
Nơi đăng: International Journal Management and Decision Making (ESCI, SCOPUS); Số: Vol. 18, No. 2;Từ->đến trang: 183-208;Năm: 2019
Lĩnh vực: Kinh tế; Loại: Bài báo khoa học; Thể loại: Quốc tế
TÓM TẮT
The objective of this study was to examine the relationships among customer’s technology readiness, technology acceptance, and satisfaction with technologies commonly available in luxury hotels. The data for this study was collected from 828 international tourists who stayed in luxury hotels in Vietnam. The results showed that optimism and innovativeness positively influenced perceived ease of use, while four dimensions of technology readiness positively influenced perceived usefulness. In addition, optimism, discomfort, and insecurity had impacts on customer satisfaction with technologies. Moreover, perceived ease of use had impacts on perceived usefulness and on customer satisfaction with technologies. Finally, theoretical contributions, managerial implications, and future research directions are discussed.
ABSTRACT
The objective of this study was to examine the relationships among customer’s technology readiness, technology acceptance, and satisfaction with technologies commonly available in luxury hotels. The data for this study was collected from 828 international tourists who stayed in luxury hotels in Vietnam. The results showed that optimism and innovativeness positively influenced perceived ease of use, while four dimensions of technology readiness positively influenced perceived usefulness. In addition, optimism, discomfort, and insecurity had impacts on customer satisfaction with technologies. Moreover, perceived ease of use had impacts on perceived usefulness and on customer satisfaction with technologies. Finally, theoretical contributions, managerial implications, and future research directions are discussed.
[ 2019\2019m02d015_9_36_332019_-_Technology_readiness_and_satisfaction_in_Vietnam’s.pdf ]
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