Thông tin chung
  English
  Đề tài NC khoa học
  Bài báo, báo cáo khoa học
  Hướng dẫn Sau đại học
  Sách và giáo trình
  Các học phần và môn giảng dạy
  Giải thưởng khoa học, Phát minh, sáng chế
  Khen thưởng
  Thông tin khác
  Tài liệu tham khảo
  Hiệu chỉnh
 
Số người truy cập: 106,958,882

 Ranking the Hotel Website Service Quality according to Customer’s Perception: A Case Study of 4-Star Hotel
Tác giả hoặc Nhóm tác giả: Le Van Huy; Nguyen Huu Thai Thinh
Nơi đăng: Journal of Quality Assurance in Hospitality & Tourism (Q2, SCOPUS); Số: https://www.tandfonline.com/doi/full/10.1080/1528008X.2022.2100032;Từ->đến trang: 1-21;Năm: 2022
Lĩnh vực: Kinh tế; Loại: Bài báo khoa học; Thể loại: Quốc tế
TÓM TẮT
he study aims to analyze and propose hotel website service quality ranking method; identify priority factors in website service quality improvement. The actual illustration of the study is based on collecting data from tourists at 4-star hotels in Vietnam. Using the integrated methodology (the gap-score scale, ratio-score scale, Entropy method), the study has established the website service quality ranking index in the hotel industry. The study results show four factors that directly improve the quality of website quality services include website design, website functionality, interactivity, and information quality. Implications were discussed to improve quality of hotel website services in order to increase customer’s satisfaction.
ABSTRACT
he study aims to analyze and propose hotel website service quality ranking method; identify priority factors in website service quality improvement. The actual illustration of the study is based on collecting data from tourists at 4-star hotels in Vietnam. Using the integrated methodology (the gap-score scale, ratio-score scale, Entropy method), the study has established the website service quality ranking index in the hotel industry. The study results show four factors that directly improve the quality of website quality services include website design, website functionality, interactivity, and information quality. Implications were discussed to improve quality of hotel website services in order to increase customer’s satisfaction.
© Đại học Đà Nẵng
 
 
Địa chỉ: 41 Lê Duẩn Thành phố Đà Nẵng
Điện thoại: (84) 0236 3822 041 ; Email: dhdn@ac.udn.vn