Over the past several decades, global climate change has greatly affected the lives of people. To deal with this problem, many countries around the world have taken actions to ensure sustainable development. In fact, one of the important issues related to sustainable development is changing people's attitudes towards environmental problems through green consumption. In the tourism industry, green tourism is one of the topics that have attracted the attention of researchers and managers in recent years (Wang et al., 2018; Chung and Koo, 2015; Larson and et al, 2015 ...). Previous studies have emphasized the role of green tourism; upholding tourists' attitudes and behaviors to environmental issues and the role of media in changing behavior. In the tourism sector, many studies have highlighted the role of social media networks in changing the way tourists interact with each other and with hotel businesses, changing the way hotels attract and retain tourists. Although a number of previous studies have shown that social networks can reflect and influence tourists' attitudes towards green consumption, there is still a big research gap on the relationship between the ability, motivation, and opportunities of tourists to use social media and their green intent. By applying the theory of Ability, Motivation, and Opportunity (Ability, Motivation, and Opportunity - AMO theory) and Theory of Planned Behavior (TPB), this research aims to solving part of that research gap.