This study investigates English learning goals and motivation and some factors influencing the motivation of upper secondary students in Quang Nam. A modified 8-item survey adapted from Gardener’s AMTB and a 15 -possible demotivating factor survey are administered to 100 upper secondary EFL students in four upper secondary schools in QN. The study reveals that the students have positive attitudes toward learning English and are highly motivated to study it, and that they are more instrumentally than integratively motivated. Moreover, the students’ motivation is more demotivated by some subject-related factors rather than by teacher-related ones. Based on these findings, some recommendations to promote students’ motivation in learning EFL and some pedagogical implications are provided.